Tavera is a large automobile company that saw performance decline once new competitors entered the market.Tavera is unable to simultaneously finance new product development and provide for improvements to older models.Tommy Hill,the marketing manager at Tavera decided to focus on cost-cutting with the older and more established brands,leaving them without much investment or modification.Tavera had decided to ________ the older products.
A)extend
B)maintain
C)drop
D)harvest
E)review

Question

Quizplus · Accepted Answer

The term "harvest" in this context means to focus on maximizing the profits from older products without investing in further development or modification. This is consistent with the approach that Tommy Hill, the marketing manager at Tavera, has taken by focusing on cost-cutting with older and established brands. Therefore, "harvest" is the best choice.

Tavera Is a Large Automobile Company That Saw Performance Decline