The INS Corp.finds that the tastes and preferences of its customers change more rapidly now than in the past.Consequently,the marketing manager should constantly look for external ideas from customers,suppliers,the competition,and the sales force.

Question

Quizplus · Accepted Answer

The statement suggests that the tastes and preferences of customers change more rapidly now than in the past, which means that the marketing manager should constantly look for external ideas from customers, suppliers, the competition, and the sales force. Therefore, the statement is true.