Modifying a product is of little use as a strategy in the maturity period of the PLC as the product's decline is irreversible at this stage.

Name: Modifying a product is of little use as a strategy in the maturity period of the PLC as the product's decline is irreversible at this stage.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Modifying a product can be a useful strategy during the maturity stage of the Product Life Cycle (PLC) to extend its life and delay decline by attracting new customers or encouraging repeat purchases.

Modifying a Product Is of Little Use as a Strategy