To test the product concept of a new idea,the R&D department of a firm will develop a prototype that will excite consumers and can be produced quickly at budgeted costs.

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Developing a prototype is a common way to test the product concept of a new idea, as it allows the R&D department to create a tangible representation of the idea. The prototype should be exciting to consumers and feasible to produce within the budgeted costs.

To Test the Product Concept of a New Idea,the R&D