At the stage of concept testing,the product is evaluated by the management without any inputs from external sources like consumers.

Question

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Concept testing involves evaluating the product or idea with potential consumers or target market, gathering their feedback and incorporating their suggestions into the product before finalizing the concept. The management may be involved in the process but external sources are also consulted to ensure that the product meets the needs of the target market.

At the Stage of Concept Testing,the Product Is Evaluated by the Management