________ involves selling a product or service at two or more prices,where the difference in prices is not based on differences in costs.
A)Segmented pricing
B)Variable pricing
C)Flexible pricing
D)Cost-plus pricing
E)Reference pricing

Question

Quizplus · Accepted Answer

Segmented pricing involves selling the same product or service to different groups of customers at different prices based on their willingness to pay or other relevant characteristics. The difference in prices is not based on differences in costs but on the value each segment places on the product or service. This strategy allows companies to capture more value from each segment and maximize their profits.

________ Involves Selling a Product or Service at Two or More