A great deal of marketing research is conducted to determine the size of various market segments.Not only are managers interested in knowing the size of a market segment but also:
A)If that segment is shrinking and why competitors did not fulfill the wants and needs of that segment.
B)If that segment is growing and how well competitors are fulfilling the needs of that segment.
C)If that segment is growing and how well competitors are fulfilling the wants and needs of that segment.
D)If that segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment.

Question

Quizplus · Accepted Answer

Managers are not only interested in the size of a market segment but also in knowing whether the segment is growing or shrinking and how well competitors are fulfilling the wants and needs of that segment. This information is crucial for developing effective marketing strategies and identifying opportunities for growth. Therefore, option D is the best choice.

A Great Deal of Marketing Research Is Conducted to Determine