A ________ is a structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.
A)customer relationship management system
B)sales information management system
C)marketing relationship management system
D)marketing information system

Question

Quizplus · Accepted Answer

A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute information needed by marketing decision-makers. Customer relationship management and sales information management systems are components of a marketing information system but do not fully encompass all the elements of a marketing information system. Marketing relationship management is not a commonly used term in marketing literature.

A ________ Is a Structure Consisting of People,equipment,and Procedures to Gather,sort,analyze,evaluate,and