Determiniing decision makers' information needs,acquiring the needed information,and distributing that information to the decision makers in a form,and at a time when they can use it for decision-making describes:
A)The role of internal reporting systems.
B)The role of marketing information systems.
C)The role of market research systems.
D)The role of market intelligence systems.

Question

Quizplus · Accepted Answer

The described process is the central role of marketing information systems. These systems are designed to provide decision-makers with the necessary information to make informed decisions regarding marketing strategies and tactics. The other options (A, C, and D) focus on specific types of systems or methods for gathering information but do not encompass the entire process described.

Determiniing Decision Makers' Information Needs,acquiring the Needed Information,and Distributing That