Which of the following components of the MIS contains information that is generally insufficient for many marketing decisions,but is a source of extreme detail on both revenues and costs that can be invaluable in making decisions?
A)Internal reporting system
B)Marketing research system
C)Marketing intelligence system
D)Decision support system

Question

Quizplus · Accepted Answer

The internal reporting system provides detailed information on revenues and costs, which is useful in making operational decisions. However, this information may not always be sufficient for marketing decisions, where more detailed and specific data is required.

Which of the Following Components of the MIS Contains Information