The American Marketing Association's definition of marketing research outlines a twelve-step approach to marketing research.

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The American Marketing Association does not outline a specific twelve-step approach to marketing research in its definition. Instead, it defines marketing research as the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

The American Marketing Association's Definition of Marketing Research Outlines a Twelve-Step