Consumers wanted increasingly large TV screens to hang on their walls,so Samsung developed an ultra-thin,LED,large-screen TV.This is an example of using market research to identify market opportunities and problems.

Question

Quizplus · Accepted Answer

This statement describes how Samsung used market research to identify a market opportunity (increasing consumer demand for large TV screens to hang on walls) and develop a product (an ultra-thin, LED, large-screen TV) that meets that need.

Consumers Wanted Increasingly Large TV Screens to Hang on Their