For the most part,marketing research firms are conducting applied research to solve a specific problem facing a company.

Question

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Marketing research firms are typically hired by companies to conduct research that will help them solve a specific problem or make strategic decisions about their products, services, or marketing efforts. This type of research is often referred to as applied research because it is focused on solving a practical problem rather than advancing theoretical knowledge.

For the Most Part,marketing Research Firms Are Conducting Applied Research