A final characteristic of marketing research differentiates it from the other MIS components: Marketing research projects,unlike the other components,are not continuous-they have a beginning and an end.

Question

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Marketing research projects are conducted for a specific goal or objective and have a defined timeline, unlike other MIS components that operate continuously. Once the goal or objective of the research is achieved, the project comes to an end.

A Final Characteristic of Marketing Research Differentiates It from the Other