Under normal circumstances,as the level of accuracy is increased,the sample size and the cost of a marketing research survey will be affected in what way?
A)Sample size will increase but the cost will decrease.
B)Sample size and the cost of the survey will increase.
C)Sample size will decrease but the cost will increase.
D)Sample size will remain the same but the cost will increase.

Question

Quizplus · Accepted Answer

As the level of accuracy is increased, to maintain statistical significance, the sample size needs to be larger. Additionally, higher accuracy may require more sophisticated research techniques or analysis, which can result in higher costs. Therefore, both the sample size and cost of the survey will increase.

Under Normal Circumstances,as the Level of Accuracy Is Increased,the Sample