The problem confronting the marketing researcher when faced with a dataset is ________,which is defined as the process of describing a dataset by computing a small number of statistics that characterize various aspects of the dataset.
A)data analysis
B)data integrity
C)understanding the data book
D)choosing the data analytical software

Question

Quizplus · Accepted Answer

Data analysis involves the process of computing a small number of statistics to describe a dataset. Therefore, it is the best choice to address the problem of characterizing various aspects of the dataset. Data integrity refers to the accuracy and completeness of the dataset and is not directly related to describing the dataset. Understanding the data book may provide information about the dataset, but it is not the process of computing statistics. Choosing the data analytical software is not directly related to characterizing the dataset but rather the tool used to perform data analysis.

The Problem Confronting the Marketing Researcher When Faced with a Dataset