Certain measures such as the mean,mode,standard deviation,and range are forms of ________ used by marketing researchers to describe the sample dataset in such a way as to portray the"typical"respondent and to reveal the general pattern of responses.
A)difference analysis
B)inference analysis
C)descriptive analysis
D)association analysis

Question

Quizplus · Accepted Answer

Descriptive analysis involves the use of statistical measures to describe and summarize the sample dataset. Measures such as mean, mode, standard deviation, and range are commonly used to provide insights into the data and reveal patterns of responses. Difference analysis, inference analysis, and association analysis are other types of data analysis techniques that are used for different purposes.

Certain Measures Such as the Mean,mode,standard Deviation,and Range Are Forms