When statistical procedures are used by marketing researchers to generalize the results of a sample to the target population that it represents,the process is referred to as:
A)Descriptive analysis.
B)Difference analysis.
C)Relationship analysis.
D)Inference analysis.

Question

Quizplus · Accepted Answer

Inference analysis involves using statistical procedures to make inferences about the target population based on the sample data. This process allows researchers to generalize the results of the sample to the larger population. Descriptive analysis involves summarizing and describing the data, while difference analysis and relationship analysis involve examining differences and relationships between variables within the sample.

When Statistical Procedures Are Used by Marketing Researchers to Generalize