A researcher who wants to see if variables,such as advertising recall scores,positively associate with intentions to buy the advertised brand would use:
A)Difference analysis.
B)Association analysis.
C)Inference analysis.
D)Relationship analysis.

Question

Quizplus · Accepted Answer

Association analysis examines the relationship between variables to determine if there is a positive or negative association, but it does not determine causality. In this case, the researcher wants to see if there is a positive association between advertising recall scores and intentions to buy, which would be determined through association analysis.

A Researcher Who Wants to See If Variables,such as Advertising