What is the marketing segmentation requirement where marketers are not working with a short-term or transitory set of differences?
A)Permanence
B)Longevity
C)Stability
D)Sustainability

Question

Quizplus · Accepted Answer

Stability in marketing segmentation refers to the need for marketers to focus on differences among segments that are enduring rather than temporary. This ensures that the segmentation strategy remains relevant and effective over time, rather than being based on fleeting or short-term trends.

What Is the Marketing Segmentation Requirement Where Marketers Are Not