When a marketing researcher is interested in making comparisons between two groups of respondents to determine whether or not there are statistically significant differences between them,in concept,the researcher is considering them as:
A)Two potentially similar populations.
B)Two potentially different populations.
C)Two potentially different markets.
D)Two identical populations.

Question

Quizplus · Accepted Answer

When a marketing researcher is interested in making comparisons between two groups of respondents to determine whether or not there are statistically significant differences between them, the researcher is considering them as two potentially different populations. This is because the researcher is looking for differences that may exist between the two groups, indicating that they are not identical or similar.

When a Marketing Researcher Is Interested in Making Comparisons Between