The reporting of findings has ________ for the marketing researcher,as he or she cannot choose to report only"good news"to the client.
A)a significant ethical burden
B)a significant revenue burden
C)significant professional implications
D)significant career implications

Question

Quizplus · Accepted Answer

Reporting findings accurately and without bias is an ethical responsibility of the marketing researcher. Failing to report negative or unfavorable information to the client can lead to unethical decision-making and harm to stakeholders. Therefore, the reporting of findings carries a significant ethical burden for the marketing researcher.

The Reporting of Findings Has ________ for the Marketing Researcher,as