Statistically significant differences are the beginning point for market segmentation and savvy target marketing.Meaningfulness,stability,and actionability are not statistical issues;rather,they are ________.
A)marketing manager judgment calls
B)determined by outside market factors
C)sales management judgment calls
D)determined by internal corporate factors

Question

Quizplus · Accepted Answer

Meaningfulness, stability, and actionability are related to marketing strategy and decision-making, which involve the marketing manager's judgment calls. They are not determined by outside market factors, sales management judgment calls, or internal corporate factors.

Statistically Significant Differences Are the Beginning Point for Market Segmentation