A measurable difference is one that the marketing manager can potentially use as a basis for marketing decisions.
Correct Answer:
Verified
Q46: With the proliferation of data mining analysis
Q47: An actionable difference means that the marketer
Q48: Statistically significant differences are the beginning point
Q49: Marketing researchers usually construct a _ that
Q50: A finding of statistical significance in no
Q52: When a researcher wants to determine if
Q53: There is a clear-cut need to investigate
Q54: Apparent differences between and among market segments
Q55: To be potentially useful to the marketing
Q56: One commonly used basis for market segmentation
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