A researcher might be seeking market segmentation bases and could use regression to spot which demographic variables are related to the consumer behavior variable under study.What type of special use of regression analysis is this considered?
A)Standardized beta
B)"Dummy"independent variable
C)A screening device
D)"Dummy"dependent variable

Question

Quizplus · Accepted Answer

This is considered a screening device because the researcher is using regression to identify which variables may be relevant for further analysis in market segmentation. By identifying the variables that are most strongly correlated with consumer behavior, the researcher can narrow down the set of variables to focus on in subsequent analyses.

A Researcher Might Be Seeking Market Segmentation Bases and Could