A marketing researcher may be faced with a large number and variety of prospective independent variables in a general conceptual model,and may use ________ as a way of spotting the salient independent variables for the dependent variable at hand.
A)bivariate regression
B)analysis of variables
C)correlation analysis
D)multiple regression

Question

Quizplus · Accepted Answer

Multiple regression analysis allows the researcher to determine which independent variables are most strongly related to the dependent variable while controlling for the effects of other independent variables. This helps identify the salient independent variables for the specific dependent variable being studied.

A Marketing Researcher May Be Faced with a Large Number