In medium-size and smaller firms,the responsibilities of those in the market research department are primarily:

Question

Quizplus · Accepted Answer

In medium-size and smaller firms, the market research department primarily assists other departments in understanding when research is needed and in selecting the appropriate external suppliers to conduct the research. This is because such firms may not have the resources or need to conduct extensive research in-house and instead rely on external expertise for comprehensive studies.

In Medium-Size and Smaller Firms,the Responsibilities of Those in the Market