Which of the following is NOT a major source of online information allowing marketers to explore the many different types of research firms that operate worldwide?
A) GreenBook
B) BlueBook
C) Quirk's Researcher SourceBook™
D) Thomas Register
Correct Answer:
Verified
Q11: In the 1990s,_ brought about significant change,with
Q12: Firms sometimes hire an outside marketing research
Q13: The first known application of marketing research
Q14: In medium-size and smaller firms,the responsibilities of
Q15: Full-service supplier firms:
A)Focus primarily in quantitative research.
B)Provide
Q17: The _ is an annual publication that
Q18: The marketing research industry relies on:
A)Derived demand.
B)Latent
Q19: _ represent the"democratization"of marketing research.
A)Do-it-yourself research applications
B)Online
Q20: The term used for research conducted within
Q21: There is an increasing demand for researchers
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