MRA's"Code of Marketing Research Standards"discusses the ethics of collecting passive user data.Which of the following is NOT considered passive user data?
A) Web tracking(including but not limited to:Flash,QuickTime,cookies and JavaScript)
B) Manual entry of a telephone survey with permission of the respondent
C) Manual entry into a historical profile after a conversation,email or online chat with a customer service representative
D) Certain forms of observational research such as mystery shopping,social media listening or certain ethnographic protocols
Correct Answer:
Verified
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