Charles Coolidge Parlin conducted the first continuous and organized research in 1911,when he was hired by the Pearson Education Company to gather information about academic markets to help Pearson sell textbooks.

Question

Quizplus · Accepted Answer

Charles Coolidge Parlin conducted the first continuous and organized market research in 1911, but he was hired by the Curtis Publishing Company, not Pearson Education Company, to gather information to help sell advertising space in publications like the Saturday Evening Post.

Charles Coolidge Parlin Conducted the First Continuous and Organized Research