A strategic analysis is a form of exploratory research undertaken to gather background information and data pertinent to the problem area that may be helpful in properly defining the problem decision.
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Q73: Price changes,product modification or improvement,promotion of any
Q74: All methods of measuring the value of
Q75: The tasks that ultimately lead to establishing
Q76: Marketing research should be conducted periodically,even when
Q77: When management has defined the problem and
Q79: The situation analysis is a concise description
Q80: An important part of developing research objectives
Q81: Describe the process of establishing research objectives
Q82: Managers often are aware of the need
Q83: Our text conceptualizes the research process as
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