The tasks that ultimately lead to establishing research objectives begin when a problem or opportunity is recognized,but there is not enough information to know how to respond.
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Q70: For the most part,there is little variability
Q71: Late identification of problems can lead to
Q72: Research objectives should specify from whom the
Q73: Price changes,product modification or improvement,promotion of any
Q74: All methods of measuring the value of
Q76: Marketing research should be conducted periodically,even when
Q77: When management has defined the problem and
Q78: A strategic analysis is a form of
Q79: The situation analysis is a concise description
Q80: An important part of developing research objectives
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