Research objectives should specify from whom the information should be gathered and exactly what information is needed.
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Q67: Marketing researchers are constantly thinking of constructs
Q68: The research objective should not define how
Q69: The metrics surrounding the value of marketing
Q70: For the most part,there is little variability
Q71: Late identification of problems can lead to
Q73: Price changes,product modification or improvement,promotion of any
Q74: All methods of measuring the value of
Q75: The tasks that ultimately lead to establishing
Q76: Marketing research should be conducted periodically,even when
Q77: When management has defined the problem and
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