Marketing researchers are constantly thinking of constructs during the problem definition process.Once they know the constructs to be measured,they can determine the proper way to measure that construct.

Question

Quizplus · Accepted Answer

This statement is true. Marketing researchers need to identify the relevant constructs (variables or concepts) for their research problem, and then select appropriate measurement scales or instruments to capture data on those constructs. This is a critical step in designing a research study and ensuring that the research accurately captures the desired information.

Marketing Researchers Are Constantly Thinking of Constructs During the Problem