An outside research firm guarantees distribution of a product that pre-specified types and numbers of distributors.This is an example of what type of test market?
A)Electronic test markets
B)Controlled test markets
C)Simulated test markets
D)Standard test markets

Question

Quizplus · Accepted Answer

This is an example of a controlled test market, where the distribution and other marketing variables are controlled and pre-specified by an outside entity.

An Outside Research Firm Guarantees Distribution of a Product That