Question 1

Every problem and research objective may not be unique.There are not usually enough similarities among problems and objectives to allow researchers to make some decisions in advance about the best research design to use to resolve the problem.

Accepted Answer

Many problems and research objectives share similarities, allowing researchers to leverage existing knowledge and methodologies to design effective research strategies. This enables the pre-planning of research designs based on past experiences and proven methods.

Question 2

There are common categories of objectives.One of these includes gaining background information and developing hypotheses.

Accepted Answer

Gaining background information and developing hypotheses are common objectives in research.

Question 3

One common category of objective is to measure the state of a variable of interest for sale,purchase,or investment(for example,level of brand loyalty).

Accepted Answer

The answer of One common category of objective is to...

Question 4

After submitting a winning proposal and becoming familiar with the client,researchers select a research design,which is a master plan that specifies the methods that will be used to collect and analyze the information needed for a research project.

Accepted Answer

The answer of After submitting a winning proposal and becoming...

Question 5

Wrongfully gaining respondent cooperation to reduce costs;misrepresenting sampling methods;using information obtained for a client in another research project;and over- or underestimating data collection costs would be questionable ethical practices.

Accepted Answer

These practices are considered unethical in the field of research and can result in a compromised integrity of the research findings. Research should be conducted with honesty, transparency, and respect for the participants and the data being collected.

Question 6

Because one of the major reasons for conducting a test market is to achieve ________,the test-market city should be representative of the marketing territory in which the product will ultimately be distributed.

Accepted Answer

External validity refers to the extent to which the findings of a study can be generalized to a larger population or other settings. Therefore, in order to achieve external validity and ensure that the results of the test market can be applied to the larger marketing territory, it is important to choose a city that is representative of that territory. Internal validity refers to the extent to which the study is free from error and bias, while internal and external variability refer to the degree of variation within and between groups, respectively, and are not directly related to the choice of test market location.

Question 7

Several firms flood a test market with sales promotions when they know a competitor is test-marketing a product.This is an example of:

Accepted Answer

This scenario describes test market sabotage, where a firm intentionally floods a test market with sales promotions to hinder the success of a competitor's test marketing efforts. This is done to gain an advantage in the market and potentially reduce the success of the competitor's product.

Question 8

An outside research firm guarantees distribution of a product that pre-specified types and numbers of distributors.This is an example of what type of test market?

Accepted Answer

This is an example of a controlled test market, where the distribution and other marketing variables are controlled and pre-specified by an outside entity.

Question 9

Knowledge of the needed research design allows advance planning so that the project may be conducted in less time and typically at a cost savings due to efficiencies gained in preplanning.

Accepted Answer

Knowledge of research design allows for advance planning, which can lead to more efficient and cost-effective project implementation.

Question 10

In the marketing research industry,ethical issues may arise in the potential for researchers to take advantage of clients in the research design process including recommending a costlier design than needed.

Accepted Answer

Researchers may be tempted to recommend a costlier research design in order to increase their own profits, which can be seen as unethical behavior. It is important for researchers to prioritize the needs of their clients and provide honest recommendations that align with the objectives of the research project.

Question 11

Which of the following statements reflect a potential disadvantage of using a simulated test market?

Accepted Answer

The answer of Which of the following statements reflect a...

Question 12

A researcher has no legal or ethical issues or obligation to notify a client when designing a study in which data are collected for multiple clients.

Accepted Answer

It is the researcher's ethical obligation to inform clients about the nature and scope of the study, including the collection and use of data. This helps clients make informed decisions about their participation and ensures that their privacy and confidentiality are protected. Failure to do so can lead to ethical and legal issues.

Question 13

The choice of research design may depend on how much is already known about the problem and research objective.

Accepted Answer

The choice of research design should be based on various factors, including the research problem and objective, the type of data needed, available resources, ethical considerations, among others. However, the level of existing knowledge in the area may also influence the selection of the research design. For instance, if little is already known about the research problem, exploratory research designs may be more appropriate, while if there is already some information available, explanatory or descriptive research may be more suitable.

Question 14

Which of the following does NOT represent criteria useful for selecting test-market cities?

Accepted Answer

"Major U.S. market" can actually be a useful criteria for selecting test-market cities, as it allows a company to test the effectiveness of its product or marketing strategy in a highly competitive and diverse market. Therefore, the choice that does NOT represent useful criteria is D.

Question 15

The choice of the most appropriate design depends largely on the objectives,the budget,and client preferences associated with the research.

Accepted Answer

The answer of The choice of the most appropriate design...

Question 16

Once a researcher knows the basic research design,a series of advance decisions may or may not be made to form a framework for the development of the research project.

Accepted Answer

The answer of Once a researcher knows the basic research...

Question 17

Research designs are classified into three traditional categories: exploratory,descriptive,and causal.

Accepted Answer

This statement is true. Research designs are typically classified into three broad categories: exploratory, descriptive, and causal.

Question 18

Which of the following does NOT represent an advantage of test marketing?

Accepted Answer

Competition running simultaneous field tests would not be an advantage for the company conducting the test marketing, as it could potentially affect the accuracy of the results and make it harder to determine the impact of the marketing mix variables on consumer behavior.

Question 19

There are common categories of objectives.One of these includes testing hypotheses that specify the relationships between two or more variables(for example,level of advertising and brand loyalty).

Accepted Answer

Testing hypotheses that specify the relationships between two or more variables is a common category of objectives.

Question 20

Knowledge of research design is important in developing an appropriate study to approach a problem or opportunity.

Accepted Answer

Knowledge of research design is essential in developing a well-structured study that accurately addresses the problem or opportunity being investigated. Without a proper research design, the study may yield inaccurate or unreliable results.

Quiz 4: Research Design