Question 1

As more and more respondents have access to the Internet,online surveys,a form of computer-administered surveys,are often combined with some other method,such as telephone surveying,a form of person-administered surveying.This is an example of what type of survey?

Accepted Answer

The combination of online surveys with telephone surveying is an example of a mixed-mode survey, which involves using multiple modes to collect data from respondents.

Question 2

Some interview techniques do not require the researcher to watch the respondent complete the survey and ensure correct procedures are followed.Which of the following is that type of technique?

Accepted Answer

In a telephone interview, the researcher does not need to physically observe the respondent, and correct procedures can be verbally explained to ensure compliance.

Question 3

Over and above the expense associated with person-administered surveys,there are other disadvantages.Which of the following is NOT a disadvantage of person-administered surveys?

Accepted Answer

Adaptability is actually an advantage of person-administered surveys as interviewers can adapt questions and language to the respondent's level of comprehension and communication style. Human error, slow speed, and interview evaluation are all disadvantages of person-administered surveys.

Question 4

Regardless of which variation of computer-assisted surveys is considered,at least four advantages of computer-assisted surveys are evident.Which of the following is NOT an advantage of computer-assisted surveys?

Accepted Answer

One of the advantages of computer-assisted surveys is not a technical skills requirement. However, this is a disadvantage as it may limit participation by individuals who lack computer skills. The other three options (speed, relatively error-free, able to capture data in real-time) are advantages of computer-assisted surveys.

Question 5

Which of the following is NOT an advantage of using survey methods?

Accepted Answer

Insensitivity to subgroup differences is not an advantage of using survey methods. In fact, surveys can be designed to capture and analyze data from specific subgroups through targeted sampling and question design. The other three options (standardization, ease of administration, suitability to tabulation and statistical analysis) are all advantages of using survey methods.

Question 6

Which of the following is NOT an advantage of person-administered surveys?

Accepted Answer

Person-administered surveys may not be suitable for large-scale projects due to time and cost constraints. Therefore, suitability is not always an advantage of person-administered surveys.

Question 7

When an interviewer reads questions,either face-to-face or over the telephone,to the respondent and records his or her answers without the use of a computer this is what type of data collection?

Accepted Answer

Person-administered survey involves an interviewer reading questions to the respondent and recording the answers without the use of a computer.

Question 8

While self-administered surveys have several important advantages,they also have disadvantages.Which of the following could be considered BOTH an advantage as well as a disadvantage?

Accepted Answer

Respondent control could be considered both an advantage and a disadvantage. On one hand, allowing respondents to complete surveys on their own time and at their own pace can increase response rates and result in more honest answers. On the other hand, it also means that there is no opportunity for the researcher to clarify or probe for more information during the survey, potentially leading to incomplete or inaccurately reported data.

Question 9

Computer-administered surveys provide a variety of advantages.Which of the following is NOT one of those advantages?

Accepted Answer

Computer-administered surveys do not necessarily guarantee high qualification rates of respondents. This mainly depends on the quality of the sample and screening processes used to identify eligible respondents.

Question 10

Which of the following is NOT a type of a person-administered/computer-assisted survey?

Accepted Answer

A mail survey is a self-administered survey where the respondent fills out and sends back the survey by mail. It is not a type of person-administered or computer-assisted survey. The other options are all types of person-administered/computer-assisted surveys.

Question 11

A disadvantage of the mall-intercept survey is:

Accepted Answer

Mall shoppers may not be representative of the target market population because they may have different demographic profiles and behavior patterns compared to the larger population. This may limit the generalizability of the survey results to the larger target market population.

Question 12

Compared to observation or other qualitative methods,________ allow the collection of significant amounts of data in a systematic,economical,and efficient manner,and they typically involve large sample sizes.

Accepted Answer

Survey methods are designed to collect large amounts of data in a systematic, efficient manner by reaching out to a large sample size of respondents. While focus groups and neuromarketing methods may be effective for gathering qualitative data, they typically involve smaller sample sizes and may not be as systematic or efficient as survey methods. Mixed methods incorporate both qualitative and quantitative data collection, so they may not be the best choice for those looking to gather large amounts of data in an efficient manner.

Question 13

________ allows for recruitment and training to be conducted at a central location,monitoring of the actual interviews by a supervisor,checking of completed interviews"on the spot,"and control of interviewers' schedules.

Accepted Answer

Central location telephone surveying allows for these activities because it involves conducting telephone interviews from a single, central location, which facilitates direct supervision, training, and quality control.

Question 14

Self-administered surveys have several important advantages.Which of the following is NOT one of these important advantages?

Accepted Answer

Enhanced monitoring ability is one of the advantages of self-administered surveys. The other advantages are reduced cost, respondent control, and reduced interview evaluation apprehension.

Question 15

While person-administered surveys were the industry mainstay,________ have grown to a dominant position in developed countries.

Accepted Answer

The answer of While person-administered surveys were the industry mainstay,________...

Question 16

The rise of technology and the ________ by consumers underlie a troublesome data collection dilemma faced by marketing researchers all over the globe.

Accepted Answer

The rapid adoption of sophisticated personal communication systems by consumers has led to increased data collection, creating a dilemma for marketing researchers regarding privacy and ethical use of data.

Question 17

The"man-on-the-street"interview is closest to which data collection mode?

Accepted Answer

The answer of The"man-on-the-street"interview is closest to which data collection...

Question 18

________ has advanced significantly and opened new,efficient ways for marketing researchers to collect data.

Accepted Answer

Computer and telecommunications technology has greatly contributed to the advancement of data collection methods in marketing research. It has allowed for faster and more efficient collection, storage, and analysis of data. This has made it possible for researchers to gather and process larger volumes of data in less time. As a result, marketing researchers are able to derive better insights into customer behavior, preferences, and attitudes.

Question 19

Rising nonresponse rates have caused marketing researchers to rethink the use of:

Accepted Answer

Rising nonresponse rates have made it difficult for marketing researchers to rely solely on traditional data collection methods such as phone surveys, mail surveys, or in-person interviews. As a result, researchers are exploring alternative methods such as online surveys, social media monitoring, and other digital technologies.

Question 20

Which of the following is NOT among the four methods of data collection?

Accepted Answer

Proxy-assisted surveys are a method of data collection where a third-party proxy provides information about the subject, rather than directly surveying the subject themselves. This is not one of the four generally recognized methods of data collection, which are person-administered surveys, computer-administered surveys, self-administered surveys, and computer-assisted surveys.

Quiz 7: Evaluating Survey Data Collection Methods