Question 1

Data collection method constraints and realities tend to diminish data quality.

Accepted Answer

Data collection can be affected by various factors such as limitations of the research design, unclear research questions, insufficient sample size, bias in data collection, and inadequate data cleaning and processing. These constraints and realities can lead to errors, inaccuracies, and incompleteness in the data, which can ultimately reduce its quality.

Question 2

Excellent choices under the condition of a short time horizon would be in-home interviews or mail surveys because their logistics benefit from quick turnaround times.

Accepted Answer

In-home interviews and mail surveys typically require longer preparation and response times, making them less suitable for short time horizons compared to online surveys or telephone interviews.

Question 3

There are distinct advantages and disadvantages of survey research methods over qualitative methods.Describe and compare the advantages of survey research methods.

Accepted Answer

The answer of There are distinct advantages and disadvantages of...

Question 4

CATS has been successfully employed for customer satisfaction studies,service quality monitoring,Election Day polls,product/warranty registration,and even in-home product tests with consumers who have been given a prototype of a new product.

Accepted Answer

CATS (Computer Assisted Telephone Survey) has indeed been used for various purposes including customer satisfaction studies, service quality monitoring, Election Day polls, product/warranty registration, and in-home product tests with consumers who have been given a prototype of a new product.

Question 5

Online data collection has profoundly changed the marketing research landscape,particularly in the case of online panels.

Accepted Answer

Online data collection has made it easier and more cost-effective to gather data, enabling marketing researchers to reach a much larger and more diverse audience, making online panels a more popular choice for conducting research. This has had a significant impact on the marketing research landscape.

Question 6

A group self-administered survey entails administering a questionnaire to respondents in groups rather than individually for convenience and to gain economies of scale.

Accepted Answer

A group self-administered survey involves administering a survey to a group of respondents simultaneously, which saves time and resources.

Question 7

How has computer technology dramatically changed data collection in recent years? Give specific examples of the new uses of computer technologies and their role in data collection.

Accepted Answer

The answer of How has computer technology dramatically changed data...

Question 8

The drawbacks of computer-assisted interviews is that they do not vary by the method of delivery,meaning with or without an interviewer or,if an interviewer is present,by face-to-face or telephone administration.

Accepted Answer

Computer-assisted interviews can vary significantly by the method of delivery. The presence or absence of an interviewer and whether the interview is conducted face-to-face or via telephone can influence the respondent's comfort level, the types of questions asked, the pacing of the interview, and the overall data quality.

Question 9

Because of the almost universal reluctance of the population to take part in surveys,panel companies,a special kind of marketing research institution,have risen to the forefront of data collection

Accepted Answer

This statement is true. Panel companies have emerged as a popular method for collecting data due to the difficulty of getting people to participate in surveys.

Question 10

Knowing that even the most sophisticated techniques of analysis cannot make up for poor data,the researcher must attempt to choose a survey method that achieves the highest quality of data allowable.

Accepted Answer

This statement is true. Good quality data is essential for accurate analysis, and a researcher's choice of survey method can impact the quality of the data collected.

Question 11

Clients who desire high data quality,access to special types of respondents,fast data collection and other advantageous aspects of panel companies understand that these factors will result in considerably more expense than do-it-yourself research.

Accepted Answer

Panel companies offer specialized services that require more resources and expertise, resulting in higher costs compared to DIY research. Clients who prioritize high data quality and other benefits offered by panel companies are willing to pay more for these advantages.

Question 12

Explain how online data collection has profoundly changed the marketing research landscape along with reasons the Internet-based questionnaire has become the industry standard for surveys in virtually all high-Internet-penetration countries.

Accepted Answer

The answer of Explain how online data collection has profoundly...

Question 13

Rising to the forefront of data collection is a special kind of marketing research institution known as a panel company.What is a panel company? Under what circumstances would a researcher consider/not consider the use of a panel company?

Accepted Answer

The answer of Rising to the forefront of data collection...

Question 14

Researchers must take into account several considerations when deciding on a survey data collection mode.Describe and discuss the considerations associated with decisions related to survey data collection modes.

Accepted Answer

The answer of Researchers must take into account several considerations...

Question 15

Panelists do not provide large amounts of demographic,lifestyle,purchase behavior,and other descriptive information as part of the sign-up process,which is a major drawback of using panel companies.

Accepted Answer

Panelists often provide extensive demographic, lifestyle, purchase behavior, and other descriptive information during the sign-up process, which is a major advantage for researchers using panel companies as it allows for targeted sampling and more nuanced analysis.

Question 16

A data collection method that can screen respondents easily and inexpensively,such as with telephone or Internet modes,is desirable with a low-incidence-rate situation because a great many potential respondents must be contacted but a large percentage of these would not qualify to take the survey.

Accepted Answer

When dealing with a low-incidence-rate situation, a screening process is necessary to identify the eligible respondents. Using methods like telephone or internet surveys is desirable because they are relatively inexpensive and efficient in reaching large numbers of potential respondents, and they can quickly screen out those who don't meet the criteria for the survey.

Question 17

Compare the advantages and disadvantages of person-administered and computer-assisted interviews.Explain the added advantages of computer-assisted interviews.

Accepted Answer

The answer of Compare the advantages and disadvantages of person-administered...

Question 18

Mixed-mode or hybrid surveys use multiple data collection methods.Explain the use of mixed-mode surveys and why they can be complex.

Accepted Answer

The answer of Mixed-mode or hybrid surveys use multiple data...

Question 19

Samples and surveys gained through self-selection are representative of the general population.

Accepted Answer

Samples and surveys gained through self-selection are not representative of the general population, as individuals who choose to participate in such studies may differ from those who do not participate, leading to biased results.

Question 20

Panel companies not only provide efficient data collection,but also often have questionnaire design capabilities,data analysis and dashboards,preset survey schedules,tracking studies,and qualitative research capabilities such as online focus groups,in-home usage tests,and more.

Accepted Answer

This statement accurately describes the services offered by panel companies.

Quiz 7: Evaluating Survey Data Collection Methods