Several firms flood a test market with sales promotions when they know a competitor is test-marketing a product.This is an example of:

Question

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This scenario describes test market sabotage, where a firm intentionally floods a test market with sales promotions to hinder the success of a competitor's test marketing efforts. This is done to gain an advantage in the market and potentially reduce the success of the competitor's product.

Several Firms Flood a Test Market with Sales Promotions When