Many research professionals believe IoT is important as a data source because it has the potential to transform the marketing research industry from relying heavily on primary data to truly integrating passively collected secondary data.

Question

Quizplus · Accepted Answer

This statement is true. IoT has the potential to provide vast amounts of passively collected secondary data, which can supplement or even replace primary data collected through surveys or other methods. This data can provide insights into consumer behavior and preferences in real time, allowing companies to make more informed decisions about their marketing strategies.

Many Research Professionals Believe IoT Is Important as a Data