If a respondent needs to observe a short video or moving graphic,which method of data collection would be the most appropriate?
A)In-person interview
B)Focus group
C)Online surveys
D)Mall intercept

Question

Quizplus · Accepted Answer

Online surveys would be the most appropriate as they allow respondents to easily view short videos or moving graphics within the survey platform itself. In-person interviews or focus groups may present logistical challenges in terms of providing access to the media, while mall intercept may not be as effective for administering surveys that may require a higher degree of engagement with media.

If a Respondent Needs to Observe a Short Video or Moving