If a respondent is required to actually use a product in a realistic setting,________ may be the only data collection method that will work.
A)in-home interviews
B)mall intercepts
C)focus groups
D)online surveys

Question

Quizplus · Accepted Answer

In-home interviews are the best choice when respondents are required to actually use a product in a realistic setting. It allows researchers to observe the respondents in the natural setting and gather in-depth insights about the product usage. Mall intercepts may not be ideal as the setting is not representative of the respondent's natural environment, and focus groups and online surveys may not provide the necessary level of detail and observation.

If a Respondent Is Required to Actually Use a Product