Winchester Rugs operates a website called www.buyrugsdirect.com,so Winchester Rugs is most likely implementing a strategy of ________.
A)consolidation
B)geographic expansion
C)vertical integration
D)horizontal concentration

Question

Quizplus · Accepted Answer

C)A vertical integration strategy means that a firm expands by producing its own raw materials or in the case of Winchester Rugs,selling its products directly instead of using a retailer.Consolidation involves reducing the size of a firm,while geographic expansion involves taking a business overseas.

Winchester Rugs Operates a Website Called Www