An offering is a product, service, activity, or idea:
A)
That is acquired but not used by consumers.
B) that is used but not acquired by consumers.
C) marketed by a firm but not yet available in the marketplace.
D) made available by a marketing organization to consumers.
E) that is in the marketplace but not yet accepted by consumers.

Question

Quizplus · Accepted Answer

An offering is a product, service, activity, or idea that is made available by a marketing organization to consumers, hence option D is the best fit. Option A is incorrect, as an offering cannot be acquired by consumers but not used as it implies that it is already in possession of the consumer. Option B is incorrect, as an offering must be acquired by the consumer to be used. Option C is incorrect, as a marketing organization cannot market a product that is not available in the marketplace, as it would contradict the definition of marketing. Option E is incorrect, as an offering must be accepted by the consumers to be in the marketplace.

An Offering Is a Product, Service, Activity, or Idea