Disposable cameras were unsuccessful when they were launched in the market. Consumers doubted whether they could take good pictures. When disposable cameras were repositioned "for those who forgot their camera on vacation" or "for those who do not want to ruin their expensive camera on the beach or slopes," sales increased. This could be best thought of as a successful example of marketers understanding:
A) how consumers dispose of cameras.
B) why consumers acquire cameras.
C) media marketing techniques.
D) the limits of disposable optical engineering.
E) the information search process.

Question

Quizplus · Accepted Answer

The repositioning of disposable cameras as an alternative for those who forgot their camera or did not want to risk damaging their expensive camera shows an understanding of why consumers acquire cameras. The marketers were able to identify a specific need for disposable cameras and successfully market them to fulfill that need.

Disposable Cameras Were Unsuccessful When They Were Launched in the Market