Problem recognition occurs when we:
A) form an attitude.
B) purchase an offering.
C) expose ourselves to persuasive information.
D) realize that we have an unfulfilled need.
E) categorize information in a schematic framework.

Question

Quizplus · Accepted Answer

Problem recognition refers to the stage of the decision-making process where a consumer realizes that they have an unfulfilled need. This recognition then leads to the search for information and evaluation of alternatives before making a purchase. Therefore, option D is the correct choice. Options A, B, C, and E are incorrect because forming an attitude, purchasing an offering, exposing oneself to persuasive information, and categorizing information in a schematic framework are not necessarily indicative of problem recognition.

Problem Recognition Occurs When We