Gregory, a pianist, wants to join a famous orchestra. He wants to buy an antique piano that has been put up for sale so that he can practice. In the context of consumer behavior, Gregory's desire to buy the piano is an example of _____.
A) information search
B) perception
C) motivation
D) exposure
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

Gregory's desire to buy the antique piano is driven by his motivation to become a member of a famous orchestra. This motivation is a psychological factor that influences his consumer behavior.

Gregory, a Pianist, Wants to Join a Famous Orchestra