_____ covers motivation, ability, and opportunity; exposure, attention, perception, and comprehension; memory and knowledge; and attitudes about an offering.
A) The psychological core
B) The process of making decisions
C) The consumer's culture
D) Consumer behavior outcomes
E) Behavior within a firm

Question

Quizplus · Accepted Answer

The psychological core covers all the internal factors that influence consumer behavior, including motivation, ability, opportunity, exposure, attention, perception, comprehension, memory, knowledge, and attitudes. The process of making decisions (B) refers specifically to the steps that consumers go through in choosing and purchasing products. Consumer culture (C) refers to the shared values, beliefs, symbols, and practices that characterize a particular group or society. Consumer behavior outcomes (D) refers to the actual behaviors that result from the psychological core and decision-making process. Behavior within a firm (E) refers to the actions and decision-making processes of individuals within a business organization.

_____ Covers Motivation, Ability, and Opportunity; Exposure, Attention, Perception, and Comprehension;