Ben wants to purchase a new tablet. He spends a lot of time researching the latest features available on different brands of tablets. He extensively reads most of the technology consumer blogs. In this scenario, Ben has created a willingness to expend time and energy on preparations to purchase the target, making him a(n) _____ consumer.
A) risk-taking
B) strategic
C) opportunistic
D) self-centered
E) motivated

Question

Quizplus · Accepted Answer

Ben's actions demonstrate a high level of motivation towards making an informed purchase, which classifies him as a motivated consumer. He is willing to invest significant time and effort into researching before buying, indicating his motivation to make the best possible decision.

Ben Wants to Purchase a New Tablet