Which of the following statements is true when consumers are highly motivated to achieve a goal?
A) They tend to evaluate information less critically.
B) They devote little effort to processing information.
C) They attempt to understand goal-relevant information.
D) They use decision-making shortcuts.
E) They put little effort in decision-making.

Question

Which of the following statements is true when consumers are highly motivated to achieve a goal?​
A) ​They tend to evaluate information less critically.
B) ​They devote little effort to processing information.
C) ​They attempt to understand goal-relevant information.
D) They use decision-making shortcuts.
E) They put little effort in decision-making.

Quizplus · Accepted Answer

When consumers are highly motivated to achieve a goal, they attempt to understand goal-relevant information to aid in their decision-making process. This is because they view the information as personally relevant and useful in achieving their desired outcome. They may also use decision-making shortcuts, but the primary focus is on actively processing and evaluating information.

Which of the Following Statements Is True When Consumers Are